Atul is the Founder & CEO of The/Nudge Foundation. After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, he decided to start The/Nudge Foundation to fulfill his passion of working on inequality and social issues facing India. Atul is now serving both The/Nudge and GiveIndia as their CEO. Atul was previously responsible for global sales, marketing, business-development and operations of InMobi, as its global Chief Business Officer. Over his 5-year stint at InMobi, Atul helped scale the organisation from a small start-up to a global leader in mobile advertising, with operations in 20+ countries. Atul also served on the Board of Mobile Marketing Association. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific at Google. Atul has also done various general management, business development and sales roles across telecom and technology companies including Adobe, Samsung and Infosys. Atul also served EndPoverty, another non-profit as Chairperson for two years, working on various poverty related issues including water, sanitation, education, skill-development, sustainability and women empowerment, and continues to serve as their Board Member. Atul has been named in the #40underForty list by The Economic Times in 2017. Atul holds a Masters in Business Administration (MBA) from Indian School of Business and B-Tech from National Institute of Technology.